Do You Need Help With Writing a High School Essay?

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Consumer Reponses To Sex In Advertising - Free Essay Example

Abstract: This study analyses the Chinese and British consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s responses to sexual content in advertisements, the advertised brand and consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The purpose of this study is to examine the differences in the effect of sex appeal on advertising and brand evaluation between Chinese and British consumers. This investigation will also explore whether gender or product involvement will have any significant relationship with consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attitudes regarding different sex appeal ads. Rationale for the research Advertising is an important global marketing strategy, it is important for managers to know whether they can use standard advertisements in each of the places where their brands are sold or whether they need to à ¢Ã¢â€š ¬Ã…“localiseà ¢Ã¢â€š ¬? the advertisements my modify them to adapt the local cultural. The appearance and popularity of using sexual appeals in advertising has become a serious issue in the last 50 years. When using sex in international advertising, it is important to figure out whether sex appeal could be adopted cross national. Whether the effect of using sex in commercials is vary by country and cultural background. The main goal of the present study is to examine how the effect of sex contained advertising and consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitude toward these advertising and associated brand vary in different cultures by comparing Chinese and British consumer responses. There are many differences in social systems, cultural backgrounds and marketing and econom ic approaches between these two countriesChina is considered one of the largest developing countries in the world which has made it a target market for manufacturers from around the world in recent decade, whereas the United Kingdom is a highly developed Western country and is one of the main exporters to the Chinese market. The overall research objectives were defined as follows: 1. Fill the existing Gap in Chinese Research into Sex and Advertising Compared to the British regulators of the 1990s and early 2000s (Independent Television Commission, Broadcasting Standards Commission and the Radio Authority) which carried out a number of studies into the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitude and responses toward sexual content in advertisements, the study in this area in China has been rare. One of the purposes of this research is to gain a comprehensive understanding of Chinese consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s responses of sex appeal advertising; what are the responses of Chinese audiences when they are exposed to sex appeal advertising? Does sex in commercials sell for Chinese consumers? This study could help the managers who targeting Chinese market understand the attitude and responses of the specific type of sexual content in advertising. This study will also investigate the specific type of sexual appeal which might cause public offence. Recognizing the audiencesà ¢Ã¢â€š ¬Ã¢â€ž ¢ attitude and acceptance of specific sexual content in advertising might increase the effectiveness of using sex appeal in television in Chinese market. 2. To understand the differences and similarities of consumer responses exist in both countries. Through a comparison of British and Chinese consumer responses, the difference and similarities that exist in these two countries will be outlined. This work will contribute to the understanding of how sexual appeal work differently by countries and by genders. Research Questions RQ1. What are the key differences in responses toward sex appeal advertising, brand, and buying intention between Chinese and British Consumers? RQ2. Whether gender is a significant variable in consumer responses to sex contained advertising? RQ3. Whether product type is a significant variable in consumer responses to sex contained advertising? Literature Review The definition of sex in advertising Since the 1800s, markets and advertisers have used sexy words and images to sell certain products. Along with the emergence and popularity of sexual advertisements, numerous studies have been carried out in this field. American social scientist Byrne (1982) deemed that sexual advertisements are a type of advertising with ascribed sexual meaning. Courtney and Whipple (1983:p.103) defined sex in advertising as à ¢Ã¢â€š ¬Ã…“sexuality in the form of nudity, sexual imagery, innuendo, and double entendreà ¢Ã¢â€š ¬Ã‚ ¦ employed as an advertising tool for wide variety for products.à ¢Ã¢â€š ¬? As noted by Gould (1994), sex in advertising is typically visual (physically attractive models, depictions of sexual behavior with partners or alone) but can also include verbal innuendo and explicit copy. In 2001, Reichert et al. cited that in the context of advertising, sex has been general considered as a tool of persuasion to draw attention to certain products or brands. By its very nature, advertising is a form of persuasion communication. (Thorson, 1990), As such, sex could be used to as persuasive message to promote products and brands. In 2003, Reichert pointed out that sex in advertising can be thought of as a sexual appeal that involve many factors and forms such as nudity, physical attractiveness, sexual behavior and double entendre (Reichert, 2003). Whatever presentation of the sex, the important underlying conceptual commonality is that the information evokes sexual thoughts and feelings in the viewer (Reichert, 2003: 234). Does sex sell? The previous study indicated that with sexy illustrations advertising can effectively grab consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. Marketing researchers in this area investigated reactions of individuals to certain sexual appeals in advertising and explored reveal how sexual stimuli evoke reactions in individuals, and how these reactions may influence consuming behaviors. The goal of an advertisement is to promote products or services in an effective manner to attract the most people. If an advertisement cannot grab peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s attention, then it cannot affect their likelihood to buy that product. Thus, advertisers seek to make their commercials noticeable to their audiences. Consequently, marketing studies in this area often investigated whether marketing effectiveness of sexual advertising is improved by comparing audiencesà ¢Ã¢â€š ¬Ã¢â€ž ¢ attentions between sexual and non-sexual advertising. In other words, these studies try to find whether sex appeals could increase the chance for ads for grabbing consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attention then arousing their buying intention. The impact of sexual appeals on brand name recall and brand evaluation are also important themes in this field. Berceid and Walster (1994) investigate the power of the physical attractiveness. They found attractive people are usually rated as more desirable, respectable and influential than less attractive people. This psychological evidence on the power of physical attractiveness supports the potential commercial value of using sexy models to promote products in advertising. Alexander and Judd (1978) found that nudity and erotic content in ads can increase consumer attention to an advertisement but not necessarily enhance the brand recall and brand evaluation. In the study carried out by Marilyn et al. (1998), sexual appeals have been found to be more attention-getting, likeable, dynamic and more likely to increase a consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest in the topic than were nonsexual appeals. The previous research shows that with sexy illustrations advertising can effectively grab consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. However, sexual appeals that are attention grabbing can also fail to enhance brand recall and brand evaluation of advertising. Many studies found that brand recall from non-sex-containing advertising is higher than that from adverts that do contain sexual content (Steadman 1969; Alexander Judd, 1978; Courtney Whipple, 1983). Individual Difference and Product Type Previous study indicated that individual differences of consumers and product type promoted in ads should be considered when predict the effectiveness of using sexual appeal in commercials. The gender differences and different cultural background of consumers could impact their attitude toward sex contained advertising, moreover, the different product type promoted in sex appeal ads could influence consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitude as well. Male and female represent distinct differences when they were exposed to sexual content. Men showed more tolerance of sexual theme and content, meantime, their attitude toward sex appeal ads itself and associated brand were more positive than their women counterparts (Steadman, 1991). In 2004, Pope et al. considered gender differences as an independent variable of impact on consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attitudes toward sex appeal advertisements. The finding indicated that compared to males, female consumer were more tended to responses positivel y to mild sexual appeal in adverts. The cultural background is another important capricious in consumer responses to sex appeal ads. People from different countries have distinct attitudes and opinions of sexual content contained in commercials. The research shows that in continental European countries, such as Denmark, Germany, Italy and France, consumers generally showed tolerance of nudity in advertisements (Frith Mueller, 2003). In fact, according to a focus groups survey launched out by Tissier-Desbordes and Manceau (2002), French women typically regard female nudity and sexuality as aesthetic rather than sexual and erotic appeal. Wheras, Fetto (2001) carried out a public opinion survey in the U.S. focuses on peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s opinion toward sexual image in print advertising, majority people express that they do not like much sex in print ads and will boycott products which applied sexual appeal to promote. Meanwhile, compared to the U.S. consumer, British consumer sho wed an even stricter attitude toward female nudity in commercials (ITC, 2003). The previous research also indicated that influenced by traditional social and cultural values, people who live in countries in Asia and the Middle East tend to be more conservative than the US and Europe with respect to sexual content in adverts ( Frith Mueller, 2003). In addition, people were more likely to accept products and have positive attitude toward brand when they could see clear congruence between the products and the sexual content. Beauty and personal care products could easily be associated with sexual content and so increase the recall and acceptance among audiences (Gunter; 2002; Cheng, 2002). When consumers could not found clear relationship between the product type and sexual content they were more easily to be offended and harm the brand evaluation. The Sexual Content Might Cause Public Offence in Britain and China In Britain, IBA (Independent Broadcasting Authority) carried out a serious public opinion surveys in 1980s. This work was concerned, especially, with the publicà ¢Ã¢â€š ¬Ã¢â€ž ¢s acceptance not just of sexual treatments in advertising, but with the advertising of products that were associated directly or indirectly with sexual matters (Independent Broadcasting Authority (IBA, 1988). The finding shows people find advertisements that featured sexual matters or promoted products for personal hygiene deeply offensive, only 16% audiences admitted that they had been offended by advertisements. The greatest source of these offensive advertisements is related to nudity or sexual content. The majority of audience (70%) said they would not feel embarrassed by watching sanitary protection products on screen. In a later survey, more than 1,1000 UK television viewers were asked if they had ever been offended by television advertisements in this study. Most people expressed they did not think AID S, contraceptives or condoms advertisements would cause offence. However, majority of British Viewers felt uncomfortable when faced by advertisements for homosexual advice services and Homosexual related products. In 1994, ITC research comprised focus groups and depth interviewer to investigate audiencesà ¢Ã¢â€š ¬Ã¢â€ž ¢ attitude toward different degrees of nudity in advertising. The finding indicated that nudity was regarded as more acceptable when it was relevant to the product and appeared after 9 pm. The data of focus groups revealed that the suggestive and partially nude seems to could be accepted by audience in any time, semi nude and back nude could be accepted after 9pm, full-frontal nude and sexual intercourse imply or explicit scenes were unacceptable by audience (ITC 1998). In 2004, British researcher Andrea and Lloyd carried out a focus groups survey to examine the consumer attitudes towards female nudity in advertising. The data from focus groups that consumers are mor e accepting of female nudity in advertising when they see a clear congruence between the sexual content and the product, message or positioning. There have been many fewer public opinion surveys on sex contained commercials in China. The only substantial studies we have located are that conducted by Cheng in Hong Kong in 2002. This survey used questionnaire which aimed at identifying what kind of advertisements consumers find offensive. The finding indicates that commercials promote contraceptive products were considered as more offensive than ads about female and maleà ¢Ã¢â€š ¬Ã¢â€ž ¢s underwear. This study also pointed out that whether an audience will feel offended by advertising on the appeal than the product itself. Relevance to my study The review of previous research may contain clues about how specific aspects of advertising can exert effects on consumers. It provides useful inputs to methodology. The review of previous studies in this field could help to understand that how consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s responses to sex appeal should be studied and analyzed. Three important elements, attitudes towards the ad, the brand and buying intention were adopted for testing the effectiveness of sex appeal in this study. The review of relative gender-role stereotyping studies offers the theoretical basis for examining the men and womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s different attitudes when they were exposed to sex contained advertisement. In addition, the previous cross-national comparison work, especially those compare sexy advertising in western and eastern cultural context, offers more detail what we already know about cross-national comparison into consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s responses to sex appeal advertising. Methodology Given the nature of my project, qualitative research approach would be the best way to fully tackle the research questions. This paper will apply focus groups to examine peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s attitude and opinion toward sex in advertising. It also tries to explain the differences existed in the Chinese and British consumer towards sexual appeal advertising. Participants For focus groups, Chinese and British participants will attended in group session to discuss their opinion and attitude toward sexual appeal in advertising base on their individual experiences. In total, 32 participants will take part in this study and were divided into 4 groups: Chinese females, Chinese males, British males, and British females. All participants are university students in LSC. Procedure Each of group would be asked to watch several advertisements contained different level of sexual content. Some advertisements only contain mild sexual content such as soft kissing, embracing, and suggestive nude), others contain high level sex appeals such as half nude, making out and sexual intercourse implied). The product types promoted in those sex contained ads are varying from beauty and personal care stuffs to electronic products. After that, participants would answer questions regard to their attitudes toward ads itself, brand and buying intention, and each participants will be required to discuss the question with others. Focus group will run for around 90 minutes. All discussion will be taped for data analyzing.

Things You Should Know About Good Creative Essay Topics

<h1> Things You Should Know About Good Creative Essay Topics </h1> <h2> What Is So Fascinating About Good Creative Essay Topics?</h2> <p>When you work with us, you're ensured that every one of the examples and points will be tweaked to accommodate your motivations. Clearly, there are cases once your teacher may offer certain subjects to deal with or a lot of points from which you can pick. Different occasions, you will be given the opportunity to deliver useful and innovative subjects. With the guide of our tips for composing and our intriguing assortment of subjects, you're ensured to have a high evaluation! </p> <h2> What Everybody Dislikes About Good Creative Essay Topics and Why </h2> <p>It has never been more straightforward to acquire motivation and tips for your next school task than at TopicsMill! The confirmation article is a methods for you to talk about yourself and why you would make a brilliant extra to a program. On our site you will find extensively increasingly valuable exceptional data that will unquestionably be helpful for junior and higher school kids from, similar to normal home assignment exposition about Hamlet, alongside, for example, application papers for school for future understudies. Composing prompts may likewise be used to assist understudies with getting readied for the state sanctioned tests. </p> <p>Inspiration to make your own promoting or media pugnacious article points isn't hard to find. Understanding composing prompts isn't generally that straightforward. When earlier conceptualizing is done, you can start drafting your exposition. In the event that you incline toward astounding paper article models, connect with us here today and we'll do our absolute best to offer you the most appropriate assistance. </p> <p>Moral contentious paper points are a couple of the most straightforward to lose control with. There are many paper themes that you can pick from. Considering that bunches of powerful articles concern disputable subjects, before composing, you should plunk down and consider what your feeling on the theme really is. Ongoing contentious exposition themes that are identified with society is going to do.</p> <p>Informative expositions are to some degree progressively expressive. Looking into the theme will empower you to discover progressively about what captivates you, and should you pick something you really like, composing the paper will be increasingly charming. Schools can tell at whatever point your article is simply a structure paper. Despite the fact that you may realize what position, style guide, and whether the paper should be twofold dispersed, you may be befuddled on what really makes an incredible exposition point. </p> <p>The possibly rule to follow while choosing a subject for your school article is to choose the point you're anxious to expound on. Following are various types of article points for understudies that are classified in numerous areas so you can without much of a stretch picked the theme contingent upon your need and requirement.</p> <p>The essential objective of point decision for a proposition article is to exhibit the thought can be instituted by and by. Additionally, you might want to go for a paper subject that will empower you to show your aptitudes as well as could be expected. There are numerous means which you should take in order to form an exceptional article. At the point when it has to do with composing a contentious exposition, the most critical issue to do is to choose a subject and a contention that you could truly get behind. </p> <p>You don't have to discover too specialized with legitimate contentious expositions, however make sure to get your work done on what the ongoing laws about your favored theme really state. You'll not need to be worried about the suitability of your title. Your assessment is what we esteem most, so state what you need and precisely what you accept. At the point when you are mentioned to choose an incredible subject for your contention, start with something you're familiar with. </p> <p>The chief concentration here is to use your creative mind and simply keep composing. So you have to realize that you're using the proper words to convey the message. You may find that a great deal of the themes can be adjusted to suit practically any sort of composing task. Indeed, loads of understudies won't do exceptionally extraordinary at all since they misconstrued the possibility of the composing brief they were doled out to. </p>

Writing a Science Essay

Writing a Science EssayA science essay is a very interesting subject for a student to be involved in, as well as for teachers and scientists. Scientific research has been done on this topic for many years, which has produced a variety of different results that may either be very good or very bad for people depending on the results. The essay should be written from a standpoint of understanding and in relation to the facts, but also in relation to the subject of the science. This type of writing is very important in science and this is why it is called a science essay.It's very important to understand the facts in the subject of the science, especially if you are to use the facts to make a scientific argument. This does not mean that the facts themselves should not be used, but it means that using facts in a proper way can sometimes lead to incorrect conclusions. If you are an intelligent person who has read and understood the facts, then you will most likely know what to say about th e facts and will most likely be able to use the facts correctly to come up with a good and plausible statement about the subject.The thing that makes a science essay so interesting is that there are so many different types of facts about the subject of the science. For example, a subject such as chemistry might have some of the most advanced and powerful scientific experiments that have ever been done, yet it is also the subject of a lot of controversy. One could argue that this is because it is a highly complex subject and there are always two sides to a story, or at least that is how it is usually presented. However, if you were to consider the fact that the facts are debated in the world of science and how many people get their information from these facts, then you would see that it is really more complex than just arguing that one side is right and the other side is wrong.There are scientists who become involved in scientific research because they want to know the facts, but th en there are also other scientists who take a more scientific approach, or even become involved in scientific research in order to use the facts to help them make a point about something else. There are some who may feel that their position is the right one and there are those who feel that it is not, but each side is basing their argument off of facts and on observations. The only difference between the two sides is that the former wants to use the facts and the latter does not.A science essay is one of the most difficult subjects to write, as you need to make the reader understand the facts and use them to come up with a good argument. Often times this means that you must be able to work with the facts to come up with a point that is based off of facts that are consistent with each other.A science essay can be very tricky, because the facts in the article need to make sense to the reader and in order to make this happen, you need to know exactly what you are talking about. You can not just run out and argue the facts for the sake of it, you must carefully study the facts and work with them to come up with a good conclusion.So, when you are writing a science essay you need to know that there are many different types of facts that you need to deal with. This will make your science essay more interesting and the research you use should also be carefully planned.